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Olympic Poster Proposal

Saw these the other day on a design blog and fffound and finally found out who did them and what their ultimate purpose was for. They are proposals designed to work with the Transport for London branding, not for the London 2012 Olympics, and I think would work perfectly in that context. They are simple, clever and have a graphic elegance reminiscent of Otl Aicher’s work for the 1972 Munich Olympics, with typography that is pure London.

See these beautiful posters and more from Alan Clarke Graphics.